Dear Jakob Nielsen,
I’ve been a reader of your Alertbox articles forever, and I’ve learnt quite a bit from there (as well as some of your books).
However, I think that your recent article, Weblog Usability: The Top Ten Design Mistakes, attracts a lot of air. In other words, it sucks. Ok, some of it is good, but since you’re supposed to be THE usability guru, I have to hold you to a much higher standard.
Allow me to do a point-by-point critique on the usability issues you highlighted.
1. No Author Biographies
Unless you’re a business blog, you probably don’t need a full-fledged “about us” section the way a corporate site does. That said, the basic rationale for “about us” translates directly into the need for an “about me” page on a weblog: users want to know who they’re dealing with.
It’s a simple matter of trust. Anonymous writings have less credence than something that’s signed. And, unless a person’s extraordinarily famous, it’s not enough to simply say that Joe Blogger writes the content. Readers want to know more about Joe. Does he have any credentials or experience in the field he’s commenting on? (Even if you don’t have formal credentials, readers will trust you more if you’re honest about that fact, set forth your informal experience, and explain the reason for your enthusiasm.)
I agree with you to some extent here. But see my critique on the next point, where I’ll show you where I disagree.
2. No Author Photo
Even weblogs that provide author bios often omit the author photo. A photo is important for two reasons:
* It offers a more personable impression of the author. You enhance your credibility by the simple fact that you’re not trying to hide. Also, users relate more easily to somebody they’ve seen.
* It connects the virtual and physical worlds. People who’ve met you before will recognize your photo, and people who’ve read your site will recognize you when you meet in person (say, at a conference — or the company cafeteria if you’re an intranet blogger).
A huge percentage of the human brain is dedicated to remembering and recognizing faces. For many, faces work better than names. I learned this lesson myself in 1987 when I included my photo in a HyperCard stack I authored that was widely disseminated on Mac-oriented BBSs. Over the next two years, countless people came up to me and said, “I liked your stack,” having recognized me from the photo.
Also, if you run a professional weblog and expect to be quoted in the press, you should follow the recommendations for using the Web for PR and include a selection of high-resolution photos that photo editors can download.
Adding a photo does help add credibility to a very limited extent, but I would argue that it’s the content that matters more. Remember Salam Pax, the Iraqi blogger? No picture, no real name, just content. Oh, and there’s me
3. Nondescript Posting Titles
Sadly, even though weblogs are native to the Web, authors rarely follow the guidelines for writing for the Web in terms of making content scannable. This applies to a posting’s body text, but it’s even more important with headlines. Users must be able to grasp the gist of an article by reading its headline. Avoid cute or humorous headlines that make no sense out of context.
Your posting’s title is microcontent and you should treat it as a writing project in its own right. On a value-per-word basis, headline writing is the most important writing you do.
Descriptive headlines are especially important for representing your weblog in search engines, newsfeeds (RSS), and other external environments. In those contexts, users often see only the headline and use it to determine whether to click into the full posting. Even if users see a short abstract along with the headline (as with most search engines), user testing shows that people often read only the headline. In fact, people often read only the first three or four words of a headline when scanning a list of possible places to go. Sample bad headlines:
* What Is It That You Want?
* Hey, kids! Comics!
* Victims Abandoned
Sample good headlines:
* Pictures from Die Hunns and Black Halos show
* Office Depot Pays United States $4.75 Million to Resolve False Claims Act Allegations
(too long, but even if you only read the first few words, you have an idea of what it’s about)
* Ice cream trucks as church marketing
This last headline works on a church-related blog. If you’re writing an ice cream industry blog, start the headline with the word “church” because it’s the information-carrying word within a context of all ice cream, all the time.
In browsing weblog headline listings to extract these examples, I noticed several headlines in ALL CAPS. That’s always bad. Reading speed is reduced by 10% and users are put off by the appearance of shouting.
The problem with your recommended headlines, Dr Nielsen, is that they are boring. Hyper boring. Well, if it’s a boring announcement blog, sure. But if it’s a personal blog that gets its readers because of its interesting content, following your recommendations may kill its style and flavor.
4. Links Don’t Say Where They Go
Many weblog authors seem to think it’s cool to write link anchors like: “some people think” or “there’s more here and here.” Remember one of the basics of the Web: Life is too short to click on an unknown. Tell people where they’re going and what they’ll find at the other end of the link.
Generally, you should provide predictive information in either the anchor text itself or the immediately surrounding words. You can also use link titles for supplementary information that doesn’t fit with your content. (To see a link title in action, mouse over the “link titles” link.)
A related mistake in this category is to use insider shorthand, such as using first names when you reference other writers or weblogs. Unless you’re writing only for your friends, don’t alienate new visitors by appearing to be part of a closed clique. The Web is not high school.
I’ve been aware of this issue for a long time - I’ve seen many prominent bloggers do it, and I admit that I’ve done it myself every now and then. It’s not just a usability issue, Dr Nielsen, it’s an accessibility issue. A blind user using a screen reading doing a list of links would greatly appreciate your recommendation here.
However, it’s not always about being ‘cool’; sometimes it’s to do with the writing style of the blogger - something I doubt you appreciate very much, since you’re hardly the best writer around (i.e. your writing style is boring).
Which brings me to your recommendation to use link titles. I think it should be used, but I don’t use it myself, only because it’s too much trouble to me - the blog engine I use doesn’t let me add a link title conveniently. Maybe you should write an Alertbox article on blog engines and usability?
5. Classic Hits are Buried
Hopefully, you’ll write some pieces with lasting value for readers outside your fan base. Don’t relegate such classics to the archives, where people can only find something if they know you posted it, say, in May 2003.
Highlight a few evergreens in your navigation system and link directly to them. For example, my own list of almost 300 Alertbox columns starts by saying, “Read these first: Usability 101 and Top Ten Mistakes of Web Design.”
Also, remember to link to your past pieces in newer postings. Don’t assume that readers have been with you from the beginning; give them background and context in case they want to read more about your ideas.
Okay you’ve got a point here. The recent addition of my popular category is similar to your what you suggested, although one could say that mine isn’t that visible, since it’s hidden among the rest of the categories. I’ll fix it some day.
6. The Calendar is the Only Navigation
A timeline is rarely the best information architecture, yet it’s the default way to navigate weblogs. Most weblog software provides a way to categorize postings so users can easily get a list of all postings on a certain topic. Do use categorization, but avoid the common mistake of tagging a posting with almost all of your categories. Be selective. Decide on a few places where a posting most belongs.
Categories must be sufficiently detailed to lead users to a thoroughly winnowed list of postings. At the same time, they shouldn’t be so detailed that users face a category menu that’s overly long and difficult to scan. Ten to twenty categories are appropriate for structuring many topics.
On the main page for each category, highlight that category’s evergreens as well as a time line of its most recent postings.
I mostly agree with the calendar part - not good if it’s the only navigation. But really, not too many blogs suffer from this problem.
And I somewhat agree with the category part too. But then again, good categorization is not always the easiest thing to implement, depending on the nature of your content. For bloggers like myself who write on a wide range of topics, categorization is often difficult.
Also, some bloggers are using tagclouds, which are basically a lot of categories. I still don’t see tagclouds as a usability issue at this point. Do a study on this, and let’s see the data.
7. Irregular Publishing Frequency
Establishing and meeting user expectations is one of the fundamental principles of Web usability. For a weblog, users must be able to anticipate when and how often updates will occur.
For most weblogs, daily updates are probably best, but weekly or even monthly updates might work as well, depending on your topic. In either case, pick a publication schedule and stick to it. If you usually post daily but sometimes let months go by without new content, you’ll lose many of your loyal — and thus most valuable — readers.
Certainly, you shouldn’t post when you have nothing to say. Polluting cyberspace with excess information is a sin. To ensure regular publishing, hold back some ideas and post them when you hit a dry spell.
It is a good thing to have regular posts, but with RSS, this is becoming less of an issue. Of course, Dr Nielsen, I suppose you don’t really get this, as I notice that your site doesn’t even have RSS. Robert Scoble would call it “lame”. Me too.
8. Mixing Topics
If you publish on many different topics, you’re less likely to attract a loyal audience of high-value users. Busy people might visit a blog to read an entry about a topic that interests them. They’re unlikely to return, however, if their target topic appears only sporadically among a massive range of postings on other topics. The only people who read everything are those with too much time on their hands (a low-value demographic).
The more focused your content, the more focused your readers. That, again, makes you more influential within your niche. Specialized sites rule the Web, so aim tightly.
If you have the urge to speak out on, say, both American foreign policy and the business strategy of Internet telephony, establish two blogs. You can always interlink them when appropriate.
Ermm… so you’re saying my readers have “too much time on their hands” and are “a low-value demographic”?
Anyway, it’s true that focused content attracts focused readers and all, but there are blogs which are broad based and attract a whole bunch of readers with wide interests. But you wouldn’t understand this, since you’re such a specialist in usability, that you often fail to see beyond your usability silo. Just look at your homepage - very usable, very ugly.
9. Forgetting That You Write for Your Future Boss
Whenever you post anything to the Internet — whether on a weblog, in a discussion group, or even in an email — think about how it will look to a hiring manager in ten years. Once stuff’s out, it’s archived, cached, and indexed in many services that you might never be aware of.
Years from now, someone might consider hiring you for a plum job and take the precaution of ‘nooping you first. (Just taking a stab at what’s next after Google. Rest assured: there will be some super-snooper service that’ll dredge up anything about you that’s ever been bitified.) What will they find in terms of naïvely puerile “analysis” or offendingly nasty flames published under your name?
Think twice before posting. If you don’t want your future boss to read it, don’t post.
I agree completely. Why do you think I’m writing anonymously?
10. Having a Domain Name Owned by a Weblog Service
Having a weblog address ending in blogspot.com, typepad.com, etc. will soon be the equivalent of having an @aol.com email address or a Geocities website: the mark of a naïve beginner who shouldn’t be taken too seriously.
Letting somebody else own your name means that they own your destiny on the Internet. They can degrade the service quality as much as they want. They can increase the price as much as they want. They can add atop your content as many pop-ups, blinking banners, or other user-repelling advertising techniques as they want. They can promote your competitor’s offers on your pages. Yes, you can walk, but at the cost of your loyal readers, links you’ve attracted from other sites, and your search engine ranking.
The longer you stay at someone else’s domain name, the higher the cost of going independent. Yes, it’s tempting to start a new weblog on one of the services that offer free accounts. It’s easy, it’s quick, and it’s obviously cheap. But it only costs $8 per year to get your personal domain name and own your own future. As soon as you realize you’re serious about blogging, move it away from a domain name that’s controlled by somebody else. The longer you delay, the more pain you’ll feel when you finally make the move.
Dr Nielsen, I use a @gmail.com email address, and I don’t think it screams newbie. In fact, I get a lot less spam on my @gmail.com address than your nielsen@nngroup.com address, partly because gmail filters out the spam quite well, whereas you have to deal with your own spam whether manually or by installing your own filter.
And, even if you have your own domain name, does it mean that you own your own destiny? Has your hosting service been down before? Sure you can change hosting services, but do you have the technical expertise to do it yourself?
The key is to choose a reliable and trustworthy service, free or paid, be it a web hosting service, or a blogging service like blogspot or typepad.
And by the way, your article is about “Weblog Usability: The Top Ten Design Mistakes”, but do you realize that you’re really stretching the definition of “design”? I know, i know, it’s really hard to come up with 10 good points, and it’s hard to stop at 5, since we demanding readers have come to expect the top 10 for everything. Can’t please everyone eh?
I’m looking forward to better articles from you.
Your faithful reader,
Tinkertailor.