I’ll keep this short.

Those of us who’ve lived in the blogosphere for a while would have seen some blog wars, many of them simply pointless. A recent one reminded of Clay Shirky’s Group as User: Flaming and the Design of Social Software:

It is a deep curiosity of the human condition that people often find negative attention more satisfying than inattention…

What an elegant explanation.

P.S. If you’re interested in studying social software, Clay Shirky is a must-read. He’s a smart guy.