Comments on: Buzzmarketing

by: VANTAN.ORG: The Daily Weblog

Fri, 02 Feb 2007 05:29:50 +0000

Don’t call it viral

I enjoyed Tinkertailor’s earlier post on how ‘viral marketing’ has become contrived and misused in discussions. Even if you call it viral, creating buzz with a product or service that has little substance, will probably fizzle out the campaign. I…

by: tinkertailor

Sat, 02 Dec 2006 00:20:30 +0000

being first is important if you want buzz, but just because you’re first doesn’t mean there will be buzz.

by: XR

Fri, 01 Dec 2006 00:08:21 +0000

And well, there’s always being the ‘first’. Buzz is generated that way, doesnt matter if you’re second or the last, you become easily forgettable. (Useful point I heard lately).

by: tinkertailor

Tue, 28 Nov 2006 23:49:05 +0000

sustainability would depend on the quality of the product itself. of course, some products have such remarkable quality that the quality itself is buzzworthy (is this a truism?). oh, very poor quality can cause buzz too. the type that your competitors want.

by: Walter

Tue, 28 Nov 2006 22:11:43 +0000

Thanks for this useful review. I think I better go and read it then, since I am probably guilty of the most heinous sins described above.

Having said that, I would take generating controversy and attention-grabbing stories with a pinch of salt. Sustainability and durability is something that is equally if not more important than indulging in momentary flights of fancy. That is where something beyond Buzz - I call it Relationship - comes into play.

You can fool some of the people some of the time, but you can’t fool all of the people all of the time.

by: XR

Mon, 27 Nov 2006 14:47:06 +0000

I had no idea buzzmarketing was that infectious, but I might just try getting my sweaty palms on the book.